There is a bigger problem of our consumer-oriented lifestyle that is contributing substantially to killing the existing Natural resources and has become an important issue to be addressed to reach the goal of sustainability. The greedy business communication strategies and media-induced "Dil Mange More" attitude has to change sooner if we care about our future generations. Competition for resources (like jobs, assets, travel, power, etc.) has to become passion for saving resources.

Food, Fuel Price & Inflation is Rising with Rapid Human Depletion of Resources worldwide. Global food prices could rise further and keep rising over the longer term as supplies are unlikely to match increased demand, as per a recent European Central Bank report. Other factors like protectionist trade policies, speculation and the fall of the US Dollar were also boosting food prices.

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